Folk'd up
The good and the bad of Vanguard
by Norman Weinstein
"Vanguard -- Recordings for the Connoisseur" read the label on the first folk
album I ever bought, a memory happily triggered by the new four-CD
retrospective Vanguard Collector's Edition. "For Connoisseurs" may seem
like an elitist tag line for a recording company founded by two brothers fueled
by Marxist dreams, but in the '50s Seymour and Maynard Solomon had smart ears
capable of transcending politically motivated agendas. They believed audiences
were ripe for modernized renditions of traditional folk music, and they swiftly
discovered a market niche. Whereas the Folkways label (now Smithsonian
Folkways) offered field recordings of rough-hewn balladeers, ecstatically loopy
gospelizers, and raw-throated bluesmen, many of whom were featured on the Harry
Smith's Anthology of American Folk Music, Vanguard's folk was as
well-scrubbed, well-rehearsed, and well recorded as the Weavers, the fledgling
label's first signing.
At the height of the McCarthy era, the Solomons went on to sign Paul Robeson,
slinging a considerable stone at Goliath. Just as significantly, they crafted a
folk label from sensibilities permeated with classical-music values. At
Vanguard, folk song was a form of "art song." Good diction mattered, as did
properly pitched trills and "tasteful" (i.e., acoustic) guitar. It may
have been a constrictive formula, but the label prospered, gradually evolving
to encompass more than folk music.
Which brings us to producer (and author) Samuel Charters's role in assembling
Vanguard Collector's Edition. The 84 selections here represent the
fruits of some eccentric cherrypicking by Charters, who seems determined to
prove a very dubious assertion: that Vanguard shouldn't be immortalized as just
a folk-music label. To that end he's brought together five-plus hours of music
that ranges from strong showings by classic Vanguard mainstream folk artists
(Joan Baez, Phil Ochs, Odetta), to embarrassing examples of thin, dated jazz,
rock, and disco tunes. Charters makes a fuss in the 100-page booklet about the
label's importance in signing Detroit rock acts, but just try to listen for
more than a minute to the nasal, flat vocals and trite, psychedelic guitars of
the Third Power and the Frost without pining for the prophetically punky MC5 or
the Motown-energized Mitch Ryder. The Solomons simply weren't tuned into the
best of the big beat. And why would anyone expect that from a pair of label
owners who cherished Paul Robeson singing Schubert?
Their most successful rock signing, Country Joe and the Fish, sounds more like
a blues-flavored jug band on three tracks. The jazz selections, by the likes of
Count Basie and Elvin Jones, are fine; it's just that the best work by these
artists appears on jazz labels. Ditto for the blues artists, like Buddy Guy and
Junior Wells.
The way to preserve Vanguard's place in history is to overlook its non-folk
forays and focus on the roughly two-thirds of Collector's Edition that
concentrates on the label's folk success. There are the first Joan Baez
releases, her beautiful soprano recorded pristinely in an old hotel ballroom
offering traditional ballad interpretations like "Silver Dagger" that have
never been equaled for sheer lyrical force. There's primo Weavers and Pete
Seeger; Odetta, that "Mother Superior" to Tracy Chapman; Ramblin' Jack Elliott,
that most devout Woody Guthrie disciple; protest singer-songwriters like Tom
Paxton and Phil Ochs. The list goes on and on, though it should be noted that
two of Vanguard's most distinctive folk talents are mysteriously omitted from
Vanguard Collector's Edition: country-folk banjo player Hedy West and
Boston's own dulcet Jackie Washington, a pioneering African-American folk
revivalist.
The seminal Vanguard folk roster continues to influence significant numbers of
today's folkies. And the label, sold by the Solomons to Lawrence Welk
Enterprises a decade ago, continues to sign major folkies on the order of banjo
player Alison Brown. So even though Charters tries to play it down, Vanguard's
legacy of gorgeously sensual vocal harmonizing, smoothly tuneful political
sermons, and folk music that contributed to the spirit of musical rebellion in
the '60s is just about impossible to ignore. Whether or not you consider
yourself a connoisseur.