noshing

Edamame Alia and Aria olive oil Vietnam Restaurant shakes Ionian Awakening Pizza

It's shocking that no one's thought of this before, but an Arkansas woman has cashed in on the thirst for a non-drug female counterpart, distributing a fizzy herbal cocktail called Niagara. The drink was originally patented by Nordic Drinks in Sweden; Lari Williams had her first sip at the World's Trade Fair in Dallas last January and secured the rights to distribute it locally at her Little Rock business, Wycoff Coffeehouse & Candy Co. After selling out as fast as she could stock, Lari teamed up with sex-friendly Web site Nerve.com to distribute the supposedly stimulating cocktail online.

Williams says the sweet, lightly carbonated, heavily caffeinated potion, which tastes a bit like Red Bull and cops a bunny logo strikingly similar to that of a rag which will go nameless, heated up her sex drive. And accounts abound of this bull rearing its, um, horns for others as well. "It made me feel really warm, really sensual ... much more sensitive," attested Little Rock local Patty Broyles to the Arkansas Times. Aliza Volkman, a spokeswoman for Nerve, agrees that the stuff is H-O-T. "People in the warehouse are stealing it," she says.

Sold in 6.6-ounce bottles, the elixir seems harmless enough; ingredients include carbonated water, sugar, caffeine, and energy-boosting ginseng extract. The buzz, they say, has been sparked by added dribbles of juice from the leaves of damiana, a bush that grows primarily in Latin America and the Southern US, which is thought to have anti-depressant and aphrodisiac qualities.

Apparently, it packs such a wallop that Hollywood's looking for a piece of the action, too. Variety tells us that Adam Sandler, Julia Roberts, playwright Wendy Wasserstein, and novelist Laura Zigman may team up to make a movie about the "love potion."

For those who don't want to hope for the best with the bulging-pocketed warehouse employees, or can't wait for the film to ... come, check eBay, where, at last count, single bottles were selling for as much as $7. But really, who can put a price on lust?

Six-packs ($29.95) and 12-packs ($54.95) of Niagara can be bought online at www.littlebluebottle.com.