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Ruby et Violette cookies
Practice makes perfect
BY TAMARA WIEDER
Previous Columns

Most of us are skeptics when it comes to use of the word "perfect." Life’s ups and downs have taught us that there are no perfect relationships, perfect jobs, perfect homes. We adjust, and convince ourselves that perfection is overrated anyway.

Which is why I was skeptical when I bit into my first Ruby et Violette "perfect" cookie. How good could it really be?

In a word, perfect: perfectly chewy, perfectly chunky, perfectly sweet. The only thing not perfect about Ruby et Violette cookies is that if you eat as many as you crave, you’ll be looking at far-from-perfect thighs.

More perfection: a portion of the proceeds from sales of Ruby et Violette cookies — of which there are dozens of varieties, including banana, cantaloupe, cherry, daiquiri, ginger, kiwi, oatmeal raisin, peanut butter, pumpkin, toffee, wild berry, and, of course, the one that started it all, "perfect" — goes to the Traumatic Brain Injury Program at New York’s Mount Sinai Hospital, where Ruby, the daughter of Ruby et Violette founder Wendy Gaynor, resided for months following an auto accident. During Ruby’s recuperation and rehabilitation, the cookie company was put on hold; now Ruby et Violette is back with a retail space in Manhattan and a Web business that makes it perfectly easy for all of us to get our cookie fix.

Available for $3–$150, depending on number of cookies and kind of packaging, at www.rubyetviolette.com , or (877) 353-9099.


Issue Date: July 18 - 24, 2003
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