BY DAN
KENNEDY
Notes and observations on
the press, politics, culture, technology, and more. To sign up for
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For bio, published work, and links to other blogs, visit
www.dankennedy.net.
For information on Dan Kennedy's book, Little People: Learning to
See the World Through My Daughter's Eyes (Rodale, October 2003),
click
here.
Monday, August 04, 2003
Turning away readers at the
Atlantic. The New York Times' David
Carr reports this morning
that David Bradley, owner of the Boston-based Atlantic
Monthly, has a radical
idea: turning a profit.
He plans to do it by raising
subscription prices and cutting circulation, a move intended as a
signal to advertisers that Atlantic readers are willing to pay
a premium.
It's a fascinating piece on the
daunting economics of publishing a high-quality magazine of
ideas.
posted at 9:06 AM |
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MEDIA LOG ARCHIVES
Dan Kennedy is senior writer and media critic for the Boston Phoenix.
