Media
The Big Dig and the so-called power of the press
by Dan Kennedy
There's a wonderful moment in the 1976 movie All the President's Men in
which Jason Robards, playing Washington Post executive editor Ben
Bradlee, intones (I'm paraphrasing here): We don't print the truth. We print
what people tell us.
Jump to April 11, 2000. On New England Cable News's NewsNight, MIT
urban-studies professor Tom Piper is waxing rhapsodic about the glories of the
Big Dig, about how it will position Boston for the 21st century, and how it
will be worth it no matter what the final price tag turns out to be. The
Boston Globe's transportation reporter, Tom Palmer, turns to Piper and
says, Well, you've got a point, but if everyone had known the cost right from
the beginning, the project never would have happened.
Palmer is correct. What's interesting is why for more than a decade the media
have been unable to show in a compelling way that the price tag was far higher
than Kerasiotes was willing to admit. It may be true that the result will be
worth it, but in a democracy the public has the right to make such decisions
based on accurate information.
There are many lessons in the fall of Big Dig chief Jim Kerasiotes, who was
shown the exit Tuesday following the release of a scathing federal audit that
accused him of covering up a cost overrun now estimated at $1.9 billion.
For the news media, and for a public that depends on the media to keep it
informed, the most important lesson was spoken most cogently by Robards a
quarter-century ago.
In fact, the media's ability to drive a story is far more limited than the
public understands. Reporters are, indeed, constrained by what sources tell
them. And the Big Dig shows why.
The press has been all over the Big Dig since the 1980s, when it was little
more than a $2.5 billion gleam in the eye of then-transportation secretary
Fred Salvucci. As work began in the early '90s and the cost was set at
$7.7 billion, the scrutiny grew more intense. The Boston Phoenix
and Boston magazine reported on contractors who routinely put in for
massive cost overruns with little scrutiny. The Boston Globe weighed in
with a three-part series in 1994 that found that the cost might rise to
$10 billion, or even $12 billion. The Boston Herald kept
pounding away as well. Even CBS's venerable 60 Minutes took its best
shot. No one, it seems, was able to penetrate the inner layer of the Big Dig
bureaucracy. Thus, Kerasiotes and other project officials would merely murmur
reassuring denials, and the public would go back to sleep.
Since last year, the Globe, the Herald, and the Wall Street
Journal had been chasing tips that Kerasiotes's "final answer" of
$10.8 billion was seriously out of whack. But Kerasiotes's world didn't
really start to unravel until this year, when state treasurer Shannon O'Brien
refused to sign off on some borrowing-related paperwork unless the Big Dig came
clean about its spending. Thus, it was O'Brien, and not the press, who kicked
off the chain of events that led to the federal audit and to an ongoing
investigation by the Securities and Exchange Commission.
It's not that the media haven't done some valuable reporting. The
Journal's February 9 story, in which Kerasiotes called one member of
Governor Paul Cellucci's inner circle a "reptile" and another a "moron," and
bragged that Cellucci was afraid of him, captured the real Kerasiotes in a way
that had rarely been done before. The Globe and the Herald both
published valuable follow-up stories showing how costs had spiraled out of
control. But the truth is that the state treasurer did more in one day than the
media had been able to do over a period of years.
On Wednesday morning, WRKO Radio's Andy Moes played a tape of Kerasiotes
essentially threatening to beat the tar out of anyone who dared question his
integrity. "Come and get me, big boy," Moes cackled. (Moes's on-air partner,
fittingly, is Gidgetgate perp/victim Peter Blute, who shed crocodile tears for
Kerasiotes on WGBH-TV's Greater Boston Tuesday evening.) Perfect: now
that the feds have taken out the neighborhood bully, it's safe for everyone
else to pile on.
But no one should be surprised. After all, we don't report the truth. We just
report what people tell us.