EDtv

(Universal)

When True TV director Ellen DeGeneres picks an aging slacker video-store clerk named Ed (a winning Matthew McConaughey) to star in a 24-hour national TV broadcast of his life, viewers rejoice as he finally kisses his brother's girlfriend (Jenna Elfman) and gets a hot date with a supermodel (Elizabeth Hurley). Meanwhile, station honcho Rob Reiner tries to tweak the melodrama. It's so entertaining, you hardly notice that Ron Howard's film never asks where does life begin and mass-consumed imagemaking leave off.