When Persephone succumbed to the temptation to taste pomegranate seeds in Hades, she probably wasn’t thinking about antioxidants. She probably wasn’t thinking about potassium or vitamin C or polyphenols. But POM Wonderful, the maker of POM pomegranate juice, certainly thinks about those things. It turns out that pomegranate juice has more antioxidants than green tea, red wine, and orange juice, and POM has been marketing the stuff like mad (surely you’ve seen the posters on the T).

But beyond the health benefits, there’s something alluring about those forbidden fruits with their fuchsia seeds, something mythical, mysterious, and tantalizing — even POM’s wine-dark curvy bottle seduces. And the taste: just as tempting, tart, sweet, and satisfying.

Available in Pomegranate, POM Mango, POM Blueberry, POM Cherry, and POM Tangerine varieties for around $4 for a 15.2-ounce bottle at area grocery stores.