Most kids will trade anything for a sugar-laced, processed cereal — the more purple marshmallows, the better. Instead, forced to eat "good for you" cereals, many grow up harboring a lingering hostility toward granola and its healthy sisters.

But try one handful of the sweet, nutty, celestial Goddess Granola, and you’ll quickly let go of any resentment. This is not the granola of mere mortals. Its blissfully sweet maple flavor adds a heavenly crunch to yogurt, and tastes great over berries, with milk, or simply as a snack, straight from the package. Other flavors are ginger and the inaccurately named Just for Kids, which comes with non-dairy chocolate chips.

The all-natural, protein-rich, cholesterol- and wheat-free divine treat is not only good for you, it’s good for others too. The women-owned company has started the GoddessGood Fund, through which it donates 10 percent of its net profits to programs for women and children.

So eat, enjoy, and do good — all at the same time. Your mother will be proud.

Available in five sizes (approximately $6.99 for 15 ounces) at Deluca’s Market, 239 Newbury Street, Boston, (617) 523-4343; John Dewar Meat, 753 Beacon Street, Newton, (617) 964-3577; and various Au Bon Pain restaurants; or visit www.goddessgranola.com.