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In this romantic comedy directed by Robert Luketic, Hollywood clashes with small-town West Virginia when a bright-eyed Piggly Wiggly clerk wins a dream date with a hunky matinee idol. The contest, a PR stunt to clean up the star’s bad-boy image, doesn’t sit well with Tad (soap star Josh Duhamel) until he meets Rosalee (Kate Bosworth) and becomes so smitten with her charms — she won’t sleep with him — that he follows her back to Fraziers Bottom (looking way too much like Wellesley) so that some of her "goodness" might rub off on him. A romantic tug of war ensues when Rosalee’s long-time friend and store boss, Pete (a mealy-mouthed Topher Grace, who was so good in Traffic), reveals his feelings for her. Luketic, who struck pay dirt with Legally Blonde, again dips into his cookie jar of maudlin, manipulative tricks, but this time his star doesn’t have the zing to carry it off, and the script by TV writer Victor Levin is so humorless that even funny guys Nathan Lane and Sean Hayes fall flat. (95 minutes)
BY TOM MEEK
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