From her signature arm bandana to her impossibly high designer heels, Carrie (Sarah Jessica Parker) on HBO’s Sex and the City has earned a reputation as an avant-garde arbiter of what will be hot next season. So it is with a keen eye that many watch the Sunday-night show, taking style cues from every well-heeled scene. But one of Carrie’s recent fashion choices struck a particularly resonant chord here in Boston: the sharply defined blonde sported a tote bag bearing the logo of public-radio station WBUR 90.9 FM. (Parker, reportedly a devout supporter of public radio, got the bag when she did a benefit for WBUR with Terry Gross on Martha’s Vineyard last summer, and it was her choice to have Carrie carry it.)

"I noticed it immediately," says Emily Muldoon Kathan, an employee at rival public-broadcasting station WGBH, which transmits television in addition to radio. "[My husband] and I were like, ‘Hey, look!’"

Sex and the City has long generated fierce demand for featured accessories, including a horseshoe necklace that Carrie wore last season, which was immediately plucked up by scores of Carrie wanna-bes (and they are everywhere). So does Parker’s on-screen endorsement of WBUR mean that public-radio paraphernalia will be the Next Big Thing? WBUR spokeswoman Mary Stohn reports that right after the show aired, the station received a fair number of calls about the creamy tote with blue straps and a snap closure, which can be had for a $75 pledge. "Are the tote bags flying out the door? Not yet," she says. "But we always have hope, right?" She fantasizes aloud: "The new fashion statement for Bostonians: the ’BUR tote bag, à la Sarah Jessica Parker."

Stohn may joke, but she’s not far off. Gear with public-radio insignia holds strong appeal for a certain set; like thick-frame glasses, a well-placed tote works wonders for an urban dweller’s Deep Thinker image. And it’s just as effective as sports fans’ gear in broadcasting hometown pride: a WBUR tote and a Patriots cap both scream I heart Boston.

Asked if she wants a spare ’BUR bag, which the radio station sent over for this column’s photo shoot, Kathan gasps out an emphatic, "Yeah! I’ll take a bag. Cooool." She says she plans on replacing her old gym bag, a tote from an Internet conference. The ’BUR bag, she says, "is something a little hipper."

And Kathan, for one, can imagine other gear making its way onto Sex and the City — and onto style’s "hot lists": a This American Life mug ($60), a WNYC tote bag ($40), or a San Francisco KQED umbrella ($50) could all wind up on the small screen. She ponders future public-radio fashion choices for Parker — or Carrie: "She should wear a cute little public-radio T-shirt. She would shrink it — or wear it as a turban or something."

Where to get it:

• WBUR, (800) 909-9287.

• This American Life, WBEZ, Chicago, (312) 832-3160.

• WNYC, (888) 376-WNYC.

• KQED, (800) 937-8850.