Medical Miracle

By JEFF INGLIS  |  February 25, 2009

Companies like Hannaford can upend this system, not by taking losses or writing checks they can't cash, but by telling customers the truth — how much they really need to charge to make a bit of a profit.

Naturally, Matt Paul, a very friendly and helpful spokesman for the Scarborough-based Hannaford Bros. company, was reluctant to give any details on how much profit the company actually makes. But he would say that instead of the insurance company setting the profit margin for its prescription plan, Hannaford was calling the shots on the costs in the Healthy Saver plan.

It's not enough to make healthcare affordable on its own, but it's a big start.

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