PHOENIX NEWSPAPERS AUDIENCE COMPOSITIONS

Monday, October 20, 2003

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PHOENIX NEWSPAPERS AUDIENCE COMPOSITIONS

PHOENIX NEWSPAPERS AUDIENCE COMPOSITIONS Categories
	Boston Phoenix	Providence Phoenix	Portland Phoenix
Total Readers	381,300	154,900	129,050
Men	55%	52%	54%
Women	45%	48%	46%
Age 18 - 24	21%	19%	20%
Age 25 - 34	35%	21%	28%
Age 35 - 44	21%	23%	22%
Age 45 +	23%	37%	30%
Partnered Relationship/Married	39%	39%	39%
Single	61%	61%	61%
HHI Less Than $25K	4%	18%	11%
HHI $25K - 34%K	7%	11%	9%
HHI $35K - $49,999	26%	33%	30%
HHI $50K or higher	63%	39%	51%
High School Grad	19%	26%	23%
Some College	26%	30%	28%
Professional/Technical	19%	15%	17%
Proprietor/Managerial	23%	26%	25%
Clerical/Sales	23%	18%	21%
Rent Home	47%	41%	44%
Own Home	51%	57%	54%
Moved to Apartment W/in Past Year	21%	14%	18%
Own Motorcycle	8%	16%	12%
Plan to Buy Vehicle W/in Next Year	21%	17%	19%

HOW TO READ: 381,300 Boston area adults read the Boston Phoenix. 55% of them are men, 45% are women. SOURCES: Boston Phoenix: The Media Audit, Jun-Jul 2002, Boston SMSA; Providence Phoenix: The Media Audit, Jan-Feb 2001, Providence, SMSA; Portland Phoenix: internal research. Figures are estimated based on Boston/Providence average audience compositions.

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