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BRITISH ADVERTISING FILMS OF 2002

If you’ve traveled to England in the last few years, you’ve been alarmed (or perhaps comforted) by the wholesale Americanization of the commercial landscape. Neon fast food is everywhere. Pubs serve up big-screen sport and crappy light beer. Overpriced clothing stores selling cheap slutty rags line the High Street. This year’s award-winning TV ads still have a British look and feel, but the products are increasingly what we see advertised in the States every day: Nike, McDonald’s, Volkswagen, and a proliferation of video games, cell phones, and insurance. There are also, however, thought-provoking ads for the Times newspapers, an interactive PSA for a teen-runaway hotline ("to report stepdad to the police, press green; to stay with a friend, press yellow"), a porn parody for microwave noodles, and several fun animated pieces. Walking in a snowy park, Samuel L. Jackson is a menacing, weird spokesperson for Barclay’s Bank. There’s no Creature Comforts campaign from Aardman Animations, but as a consolation, with European TV you still get plenty of what’s-all-the-fuss nudity.


Issue Date: October 24 - 30, 2003
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