" It’s not as much voyeurism as it is about exhibitionism, " Rushkoff says. Sure enough, just look at the folks populating the programs: most are media whores hoping to find fame by logging face time on prime time. Many are actors, musicians, or wanna-bes. One of reality TV’s biggest stars, Survivor host Jeff Probst, recently eschewed any adherence to " reality " by launching a career as a film director, with an upcoming indie flick, Finder’s Fee. " Most [people on reality programs] aren’t behaving, they’re auditioning for work, " Rushkoff adds. " It’s gotten so boring. " SO WHAT’S next? Rushkoff, sighing audibly into the phone when asked for his thoughts on the future of reality TV, wearily dismisses the genre. " By the time networks pick up on this stuff, it’s already over, " he says. " After O.J. and Monica, [viewers] are basically just passing the time until the next big scandal. " But despite the deathwatch, the genre isn’t without its merits, or without a future, argues Robert Thompson, director of Syracuse University’s Center for the Study of Popular Television, who admits he’s " countin’ down the days " till upcoming reality program Love Cruise starts. A show like Survivor synthesizes " the unpredictability from sports " and " the catty sexuality from soap operas, " yet " ends with narrative steamrollers of voting out, " Thompson says. " It’s not another doctor, lawyer, detective show. " Thompson believes that shows like Survivor, the genre’s best, will eventually take their place in TV’s ranks without pushing out other forms. " Reality TV of the kind we’re seeing now is going to join the sit-com and the drama, " he says. " There won’t be as much of it on. It will be less exciting. It’ll just become ... just one of the other genres. " Thompson guesses that a show like Big Brother, which mixes the Web (live shots are available 24 hours a day), the TV, and the mighty dollar (a show-themed board game, baseball caps, and T-shirts are all available), is paving the way for the future profitability of reality TV. " You can literally stalk these characters, " he says. " If I could have followed Farrah Fawcett around 24 hours a day after watching Charlie’s Angels, that’s how money could be made. " Obsessive in its access and not edited enough, Big Brother has a long way to go before it can be expected to carry the Future of Television. Even Thompson doesn’t think the show is " any good yet. " But he believes it has the potential to " clear the real estate for TV and the Internet to become bosom buddies. " He pauses. " The history of that is still to be written. " Nina Willdorf can be reached at nwilldorf[a]phx.com. Issue Date: September 6 - 13, 2001 |
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