Bugging out
Computer chaos, Asian flu, the new puritanism, and baby boomers
ascendant -- welcome to 1999
by Neil Miller
On January 1, 2000, the doomsayers warn, we may wake up to a world beyond
our wildest apocalyptic imaginings -- one with no electricity, heat, or running
water, to say nothing of banks that have lost track of our money, fire trucks
whose ladders won't work, and air-traffic-control systems and train signals
that have shut down. It's the worst-case scenario of the new millennium. Dubbed
the "millennium bug" and "the year-2000 problem," Y2K is the technological
glitch in which computer programs and microchips -- programmed to identify
years by their last two digits only -- will think that the millennium hasn't
arrived after all, that the year 2000 is really only the year 1900. The result:
massive malfunction of the complex systems on which modern civilization
relies.
Fast forward
Prediction are a perilous business, as those proponents of the
end-of-the-world-by-computer-error may discover if everything goes all right on
January 1, 2000. Still, the arrival of 1999 has encouraged a variety of
prognosticators to make forecasts, some of which spill over into the new
millennium as well. We've consulted two high-profile crystal-ball gazers; here
are their reports.
The World Future Society
This nonprofit educational and scientific organization, which publishes
the monthly magazine The Futurist, serves as a clearinghouse for ideas
about the future. Its "Top 10 Predictions from Outlook '99" are:
1. High-tech companies will lure workers by offering subsidized housing that is
wired to the workplace.
2. Tamper-proof paper will thwart forgers by revealing chemical erasures
and pressures of any kind caused by pens or printers.
3. "Breathing walls" -- ecosystems growing on indoor walls -- may be a cure for
sick-building syndrome.
4. Tiny flying robots will be used to gather data in inaccessible, dangerous
places such as battlefields.
5. More cities will use trees and green cover to cast shade on buildings,
helping lower energy costs and improve air quality.
6. More seafood will be produced without the sea thanks to aquaculture.
7. Infectious disease could become even more devastating in the future as human
populations grow denser in "megacities," where disease spreads more rapidly.
8. Retail stores and wholesalers may disappear as more people flock to the Web
for more-convenient electronic shopping.
9. Wearable computers for senior citizens will be developed, with
face-recognition systems to help users recognize acquaintances.
10. Popular alternatives to retirement will include starting a new business,
becoming a teacher, and "retiring" to a farm.
The 'Popcorn Report'
Faith Popcorn, America's most prominent prognosticator, claims that her
forecasts have a documented 95 percent accuracy rate. Among her most
famous predictions have been the rise of four-wheel drive, the collapse of New
Coke, and the advent of home delivery. And these days her consulting firm,
BrainReserve, numbers IBM, Pepsi/Lipton, Bell Atlantic, and BMW among its
clients. In the December 1998 "Popcorn Report" she promises, "Time will be
the new currency. We'll spend it, save it, invest it, and trade it -- the way
we did with money in the 1980s and '90s." She also states, "I predict that by
2010, 90 percent of consumer products will be home-delivered." Among her
latest forecasts:
E-mail will take over everything as we order medical procedures, homes, and
even spouses on the Web.
College degrees will be earned entirely online.
E-checks will rule the day. There will be no more paper checkbooks.
Employee bonuses will include time, not money.
"Spirituality breaks" will become part of the workday.
Luxury, at-home spa vacations will become popular.
Cell phones will include health-diagnostic scanners.
If that isn't enough, Popcorn offers nine resolutions for the new decade:
1. Keep promises
2. Trust instincts
3. Take time
4. Quit jobs
5. Start businesses
6. Find peace
7. Find balance
8. Feed brain
9. Breathe deeply
Any questions?
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The best-case scenario isn't much more comforting, say Y2K true believers.
Even if computers fare better than expected, human panic may present an even
greater peril. In this scenario, individuals hoard money, food, and medicine,
and businesses stockpile large amounts of products and supplies. The result:
economic disruption, even chaos. And even if the US manages to fix Y2K, other
countries may not be able to do so in time.
Welcome to 1999, the year of living dangerously. As the countdown to 2000
begins, anxiety about the arrival of the new millennium prepares to take center
stage. In fact, the year 1999 may barely exist in the popular consciousness
except as the immediate prelude to the dreaded 2000. "The next year will be a
cumulative public panic attack about the fact that we are now at the gateway of
the year 2000," says Boston political consultant Kevin Sowyrda. "This will be
one of the undercurrents of pop culture."
And, according to millennium-watchers and trend-spotters, Y2K will be the
focal point of that anxiety, an anxiety likely to grow as the year progresses.
You might say that if Y2K didn't exist, someone would have to invent it. Even
if there were no basis to it at all, you couldn't ask for more-perfect
symbolism -- apocalypse by computer error on the very morning of the
millennium. "In 1999, you have ordinary millennial fever, you have Christian
millennial fever, and you have Y2K," says Robert Theobald, a Spokane,
Washington-based economist and futurist. "What you need to get ready for is to
be more prepared to live in the rapids of change. It's going to be a very odd
year."
In fact, the main theme of 1999 may well be a search for stability in a world
that seems increasingly out of joint. Futurist and marketer Faith Popcorn has
been onto this idea for a while, of course, pioneering such concepts as
cocooning (the retreat into "home safe home") and anchoring ("reaching back to
our spiritual roots, taking what was secure from the past in order to be ready
for the future"). Whether that stability can be found is anyone's guess. But,
Popcorn aside, there is still no shortage of pundits and predictions as we move
into the last year of the century.
It's the economy, stupid
As in any more-normal year, the economy is a major question. In New
England, the rate of job creation has already moderated over the past several
months. The likelihood is that the rate of growth will continue to slow next
year, according to Yolanda Kodrzycki, an economist at the Federal Reserve Bank
in Boston. There are two major factors responsible for the slowdown, she says:
the Asian economic crisis, which has caused a decline in demand for US export
goods, and the very tight US labor market. The tight labor market hurts
Massachusetts especially, inhibiting the expansion of service industries such
as software, which require a highly skilled work force.
The Federal Reserve tries to project a steady-at-the-helm approach; not
surprisingly, Kodrzycki is doubtful that millennial fever is going to have much
psychological effect on the economy in '99. She recalls that as we approached
the year 1984 -- with its reminder of George Orwell's vision of a totalitarian
future -- similar expressions of gloom and doom predominated. That talk stopped
once 1984 actually arrived. And although Y2K will be a "focus of anxiety toward
the end of the year," she concedes, attempts to solve the computer glitch could
actually help the Massachusetts economy. "For a lot of the year, Y2K is going
to be a positive for this state, which has so many consultants and software
specialists," she says. "They are going to be very busy trying to solve Y2K
problems."
In an increasingly globalized marketplace, what happens abroad can have a
major effect on the US. And Kodrzycki says that, despite some promising signs,
the Asian economic crisis isn't over yet, and the US manufacturing sector could
still catch a mild case of the "Asian flu" in the coming months. But Alice
Amsden, professor of political economics at MIT, predicts that in '99 the Asian
economy will begin to rebound. The Asian "tigers" are starting to restructure,
with bigger companies, bigger banks, and greater economic concentration, she
says. "In some ways, when the Asians shape up, the US does better," Amsden
says. "In some ways it does much worse. The idea of the Japanese economy coming
out of its torpor and onto the scene again will provide an interesting turn of
events."
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A revival of the Asian economies raises a new set of political issues, Amsden
notes -- ranging from a possible decline in American influence to old quarrels
about political democracy versus economic democracy to questions about the
social role of Asian women. "A new world is looming in Asia," she says. And
while the usual international trouble spots will remain in '99 -- the Middle
East and the Balkans, to name two -- Amsden suggests that Africa is another
place to keep an eye on. The civil war in Angola is heating up again and the
war in the Congo continues, challenging the international community to take
action.
Post-impeachment purity
A more immediate challenge for America, however, may be regaining
respect in the aftermath of a year of preoccupation with impeachment and
presidential peccadilloes. These concerns have made the US "a laughingstock
internationally," says Amsden. Although this doesn't necessarily weaken US
power abroad, it does "tarnish" America's image and leadership role, she
contends, which will require some retooling in the coming year.
At home, 1999 will be the first post-impeachment political year. It is also
the year the presidential campaign begins in earnest, with politicians trudging
through the snows of New Hampshire (and Massachusetts, too). Boston political
consultant Sowyrda predicts that, after a year of Clinton, Lewinsky, and Larry
Flynt, the big issue of '99 will be the "purification of American politics." As
a result, he says, voters will be looking for someone totally uncharismatic, "a
real stiff," as a candidate for president. "The candidate who is the most
vestal virgin-esque will win," he maintains. On the Republican side, that could
be Steve Forbes or Elizabeth Dole. (The chance of Elizabeth Dole's having a
skeleton in her closet is "similar to the chance of Martha Stewart having a
dirty kitchen," according to Sowyrda.) On the Democratic side, Al Gore ("the
strongest believer in fidelity next to the pope"), John Kerry, and Bill Bradley
all fit the chaste-and-boring mold.
Sowyrda's perfect candidate: Jimmy Carter. The former president has an
unblemished moral reputation and has successfully reninvented himself as an
international statesman since leaving the White House -- and has apparently
kept his lust in his heart. "He could make a comeback," says Sowyrda, half
tongue-in-cheek. "It's happened before." And his sleeper candidate: New
Hampshire governor Jean Shaheen. "She exudes confidence," he says. "She would
be a great VP pick."
A major factor here, Sowyrda says, is not only the hangover from impeachment
but also the psychological impact of entering the new millennium. "People are
anxious about going into a new century, so they are looking for stability," he
says. "If there is one commodity that is going to be for sale in 1999, that
commodity is confidence. The campaign starts in 1999, and confidence will be
the ultimate elixir of 1999."
Boston liberal activist Jim Braude agrees that the fallout from "the
embarrassment" in Washington will have an impact on 1999, but in a different
way. He thinks it offers a "huge opening for a true populist" -- not a
candidate as offbeat as ex-wrestler-turned-Minnesota-governor Jesse Ventura,
but maybe someone more like that state's US senator, Paul Wellstone. Turned off
by Clinton's legal hairsplitting and the stage-managed nature of American
politics, the American people want someone who resembles the genuine article.
Even if the public isn't enamored of the message, it may embrace the messenger
if he seems trustworthy. The alternative, Braude contends, is "complete
revulsion and turnoff of people from politics and government."
As for the notion that Americans will embrace morality in the aftermath of the
Clinton scandals, Braude isn't buying. "Nobody believes that any politician is
as moral as he or she would suggest they are," he says. "Voters are not going
to find the Holy Grail. They are not going to find the perfectly moral
politician."
And he isn't convinced that millennium anxiety will be a factor, either. "The
only bigger nonevent than the millennium is Bob Kraft's move to Hartford," he
says. "People may think they are influenced by the millennium, but they are not
going to know how that translates into any specific behavior."
Baby-boom towns
Beyond the insecurity and uncertainty, 1999 may have a brighter side
that would bring a smile to the face of an unabashed liberal like Braude. That
is a more self-assertive outlook on the part of the American public, according
to trend-spotter Betsy Wachtel, director of information and resources at the
Boston advertising firm of Hill Holliday Connors Cosmopulos. This has to do in
part with prosperity, in part with the maturing of the baby-boom generation,
and in part with that overhyped millennium. "Once you hit 2000, you want to be
looking forward, not backward," she says. "You don't want to be seen as coming
from the last century. This encourages a more proactive, optimistic outlook."
Americans are becoming increasingly self-reliant, Wachtel argues, determined
to "do it my way." For a long time, baby boomers haven't trusted institutions
-- there is nothing new in that -- but now they are beginning to trust
themselves. In that respect, she says, they are moving closer to
Generation X, the latchkey kids who have had to be self-reliant from the
get-go.
The new self-assertion will manifest itself in a number of ways in 1999,
according to Wachtel. For one thing, baby-boomer consumers will take on the
health-care industry. "It used to be that people complained about cost," she
says. "Now they are talking about quality and access, and a real fear that they
will get dropped or their parents won't get prescription drugs covered. Now,
people are writing Xs on their legs to show what leg is being operated
on."
Another issue that baby boomers will take on "big-time" in '99 is education.
"They have already begun," she says. "That's what charter schools are all
about." And she believes there will be "growing unrest" from a public that
doesn't feel it has been well represented in Congress, especially in light of
the impeachment debate.
The new self-assertion is being manifested in the workplace, too, with
human-resources departments being forced to offer more perks to employees. If a
company can't offer long-term security, Wachtel says, it has to provide
something else -- growth opportunities or skills or a chance to do something
for the community on company time.
These ongoing developments lead Wachtel to take an upbeat view of '99. "People
are feeling more empowered," she says. "They don't feel so much the victim of
constant change. They feel they can come through it, that they can come out
ahead."
All this takes us back to Y2K. The computer glitch makes for a great symbol of
millennial anxiety, but what if one or more of the chaos scenarios does come to
pass? If that happens, those evolving qualities of self-assertion and
self-reliance may stand us all in good stead. As Sowyrda says, "Some people
will handle Y2K by partying their brains out. Others will handle it by digging
caves in the woods. Other people will handle it by simply handling it." Fasten
your seat belts. Nineteen-ninety-nine is here.
Neil Miller can be reached at MrNeily@aol.com.